{"id":2718,"date":"2025-07-08T13:00:09","date_gmt":"2025-07-08T11:00:09","guid":{"rendered":"https:\/\/www.sesmoreres.com\/en\/blog\/?p=2718"},"modified":"2025-07-08T13:32:26","modified_gmt":"2025-07-08T11:32:26","slug":"why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres","status":"publish","type":"post","link":"https:\/\/www.sesmoreres.com\/en\/blog\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\/","title":{"rendered":"Why do some houses take years to sell (and how do we avoid it at Ses Moreres)?"},"content":{"rendered":"<p data-start=\"345\" data-end=\"604\">In Menorca, it&#8217;s not uncommon to find properties that have been on the market for years without selling. They change agency, lower the price again and again, and still can\u2019t find a buyer. Time passes, opportunities cool down, and owners grow frustrated.<\/p>\n<p data-start=\"606\" data-end=\"801\">At Ses Moreres we\u2019ve been selling some of the island\u2019s most unique properties for 25 years, and we know exactly why this happens. We also know how to <strong data-start=\"766\" data-end=\"800\">turn that story around<\/strong>.<\/p>\n<p data-start=\"803\" data-end=\"928\">Here we share <strong data-start=\"820\" data-end=\"841\">three real cases<\/strong> that prove the problem isn\u2019t always the house\u2026 but how its story is told.<\/p>\n<hr data-start=\"930\" data-end=\"933\" \/>\n<h3 data-start=\"935\" data-end=\"967\">1. No story, no desire<\/h3>\n<p data-start=\"969\" data-end=\"1159\">Many properties are sold as if they were just numbers: square metres, bedrooms, built area. But a house with soul is not sold with figures. <strong data-start=\"1129\" data-end=\"1158\">It\u2019s sold with a story<\/strong>.<\/p>\n<p data-start=\"1161\" data-end=\"1396\">\ud83c\udfdb\ufe0f <em data-start=\"1165\" data-end=\"1177\">Real case:<\/em> On a quiet street in Menorca, there was a modernist house that went unnoticed for years. Every time we walked past, we saw <strong data-start=\"1326\" data-end=\"1369\">estate agency signs being changed<\/strong>. No one managed to sell it.<\/p>\n<p data-start=\"1398\" data-end=\"1709\">Until one day, while reviewing <strong data-start=\"1426\" data-end=\"1456\">old newspaper clippings<\/strong>, we came across an article about the few modernist gems left in the Balearic Islands\u2026 and there was that house. It turned out to be <strong data-start=\"1571\" data-end=\"1632\">a forgotten work by a direct disciple of Antoni Gaud\u00ed<\/strong>, who had worked in the modernist workshops of the early 20th century.<\/p>\n<p data-start=\"1711\" data-end=\"1792\">With that discovery, it became clear: <strong data-start=\"1745\" data-end=\"1791\">the problem wasn\u2019t the house, it was the approach<\/strong>.<\/p>\n<p data-start=\"1794\" data-end=\"2033\">We rewrote the narrative, highlighted its unique architectural elements and produced a video that started at the <strong data-start=\"1911\" data-end=\"1943\">Sagrada Familia in Barcelona<\/strong> and ended in front of that Menorcan gem. It was more than an advert: it was an emotional journey.<\/p>\n<p data-start=\"2035\" data-end=\"2224\">\ud83d\udd11 Result: <strong data-start=\"2049\" data-end=\"2125\">it sold in under three months to a collector of modernist houses<\/strong> who recognised its value straight away. It just needed to be seen through the right eyes.<\/p>\n<p><a href=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/gaudi-design-house-sagrada-familia-barcelona-menorca.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-2721 aligncenter lazyload\" data-src=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/gaudi-design-house-sagrada-familia-barcelona-menorca-300x200.jpg\" alt=\"House sold by Ses Moreres, designed by a direct disciple of Antoni Gaud\u00ed\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/gaudi-design-house-sagrada-familia-barcelona-menorca-300x200.jpg 300w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/gaudi-design-house-sagrada-familia-barcelona-menorca-1024x683.jpg 1024w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/gaudi-design-house-sagrada-familia-barcelona-menorca-768x512.jpg 768w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/gaudi-design-house-sagrada-familia-barcelona-menorca.jpg 1296w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr data-start=\"2226\" data-end=\"2229\" \/>\n<h3 data-start=\"2231\" data-end=\"2278\">2. You don\u2019t sell a house, you sell a vision<\/h3>\n<p data-start=\"2280\" data-end=\"2409\">Some properties don\u2019t sell because no one has been able to imagine what they could become. It\u2019s not interest that\u2019s missing, it\u2019s vision.<\/p>\n<p data-start=\"2411\" data-end=\"2624\">\ud83c\udfed <em data-start=\"2414\" data-end=\"2426\">Real case:<\/em> A large industrial building had been <strong data-start=\"2463\" data-end=\"2487\">unsold for 12 years<\/strong>. No one could place it on the market. It was too special for conventional use, too complex to promote without context.<\/p>\n<p data-start=\"2626\" data-end=\"2831\">Upon deeper research, we discovered it wasn\u2019t just any building: it was <strong data-start=\"2704\" data-end=\"2775\">a work of art signed by international architect Bernard Vichet<\/strong>, a prominent figure in contemporary European design.<\/p>\n<p data-start=\"2833\" data-end=\"3041\">We completely redesigned its presentation: proposed alternative uses, developed a strong architectural concept, and targeted the campaign at an audience able to appreciate its aesthetic and design value.<\/p>\n<p data-start=\"3043\" data-end=\"3154\">\ud83d\udccd Result: <strong data-start=\"3057\" data-end=\"3070\">it sold<\/strong>. And not because the building changed\u2026 but because <strong data-start=\"3118\" data-end=\"3153\">we changed the way it was told<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/art-design-gallery-sant-lluis.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-2720 aligncenter lazyload\" data-src=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/art-design-gallery-sant-lluis-300x200.jpg\" alt=\"Gallery sold by Ses Moreres, designed by Bernard Vichet\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/art-design-gallery-sant-lluis-300x200.jpg 300w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/art-design-gallery-sant-lluis-768x512.jpg 768w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/art-design-gallery-sant-lluis.jpg 850w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr data-start=\"3156\" data-end=\"3159\" \/>\n<h3 data-start=\"3161\" data-end=\"3212\">3. The problem isn\u2019t the price, it\u2019s the strategy<\/h3>\n<p data-start=\"3214\" data-end=\"3420\">Some properties seem impossible to sell. But not because they\u2019re overpriced. It\u2019s because <strong data-start=\"3340\" data-end=\"3363\">the right person<\/strong> hasn\u2019t been found, nor has a strategy been designed to reach them.<\/p>\n<p data-start=\"3422\" data-end=\"3621\">\ud83c\udfdd\ufe0f <em data-start=\"3426\" data-end=\"3438\">Real case:<\/em> <strong data-start=\"3442\" data-end=\"3459\">Colom Island<\/strong>, one of the last private islands in the western Mediterranean, spent years on the market without success. It was a gem, yes, but it didn\u2019t truly connect with anyone.<\/p>\n<p data-start=\"3623\" data-end=\"3958\">At Ses Moreres we changed the approach. We repositioned it as <strong data-start=\"3683\" data-end=\"3707\">what it truly was<\/strong>: a unique property, full of history and potential, an unrepeatable opportunity for someone seeking something extraordinary. We wrote new texts, prepared striking visual materials and launched a highly targeted international campaign.<\/p>\n<p data-start=\"3960\" data-end=\"4093\">\ud83d\udd11 Result: <strong data-start=\"3974\" data-end=\"3989\">we sold it<\/strong>.<br data-start=\"3990\" data-end=\"3993\" \/>\ud83d\udc49 <a class=\"cursor-pointer\" href=\"https:\/\/www.sesmoreres.com\/en\/blog\/how-we-sold-an-island\/\" target=\"_new\" rel=\"noopener\" data-start=\"3996\" data-end=\"4093\">You can read the full story here<\/a><\/p>\n<p><a href=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/isla-den-colom-sold-by-ses\u2011moreres-in-menorca.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-2723 aligncenter lazyload\" data-src=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/isla-den-colom-sold-by-ses\u2011moreres-in-menorca-300x200.jpg\" alt=\"Colom island sold by the real estate agency Ses Moreres\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/isla-den-colom-sold-by-ses\u2011moreres-in-menorca-300x200.jpg 300w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/isla-den-colom-sold-by-ses\u2011moreres-in-menorca-1024x683.jpg 1024w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/isla-den-colom-sold-by-ses\u2011moreres-in-menorca-768x512.jpg 768w, https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/isla-den-colom-sold-by-ses\u2011moreres-in-menorca.jpg 1497w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr data-start=\"4095\" data-end=\"4098\" \/>\n<h3 data-start=\"4100\" data-end=\"4114\">In summary:<\/h3>\n<p data-start=\"4116\" data-end=\"4330\">Some houses remain unsold for years.<br data-start=\"4156\" data-end=\"4159\" \/>But that doesn\u2019t mean they\u2019re overpriced or unwanted.<br data-start=\"4228\" data-end=\"4231\" \/>It means no one has discovered their story, imagined their potential, or told it clearly.<\/p>\n<p data-start=\"4332\" data-end=\"4476\">At Ses Moreres we believe that <strong data-start=\"4359\" data-end=\"4394\">every property has something unique<\/strong>. And when we find it, we tell it with emotion, strategy and total commitment.<\/p>\n<p data-start=\"4478\" data-end=\"4576\">Do you have a property that\u2019s hard to sell?<br data-start=\"4518\" data-end=\"4521\" \/><strong data-start=\"4521\" data-end=\"4576\">Maybe you need another agency that understands your home.<\/strong><\/p>\n<p data-start=\"4578\" data-end=\"4636\"><strong data-start=\"4578\" data-end=\"4636\">Tell us your story. We love listening to stories.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Menorca, it&#8217;s not uncommon to find properties that have been on the market for years without selling. They change agency, lower the price again and again, and still can\u2019t find a buyer. Time passes, opportunities cool down, and owners &hellip; <a href=\"https:\/\/www.sesmoreres.com\/en\/blog\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":2722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232,410,408,1395],"tags":[774,1383,1396],"class_list":["post-2718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-menorca","category-minorca","category-real-estate","category-sale-my-house","tag-menorca","tag-real-estate","tag-sale-my-house"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why do some houses take years to sell (and how do we avoid it at Ses Moreres)? - Blog about Menorca - Ses Moreres<\/title>\n<meta name=\"description\" content=\"Has your home been on the market for too long? Discover why some properties don\u2019t sell \u2013 and how at Ses Moreres we manage to change that...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sesmoreres.com\/en\/blog\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do some houses take years to sell (and how do we avoid it at Ses Moreres)? - Blog about Menorca - Ses Moreres\" \/>\n<meta property=\"og:description\" content=\"Has your home been on the market for too long? Discover why some properties don\u2019t sell \u2013 and how at Ses Moreres we manage to change that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sesmoreres.com\/en\/blog\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog about Menorca - Ses Moreres\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T11:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T11:32:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sesmoreres.com\/en\/blog\/wp-content\/uploads\/2025\/07\/how-to-sell-my-house.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gustavo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gustavo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/\"},\"author\":{\"name\":\"Gustavo\",\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/fb255c37546b9270ef7812dd74611f52\"},\"headline\":\"Why do some houses take years to sell (and how do we avoid it at Ses Moreres)?\",\"datePublished\":\"2025-07-08T11:00:09+00:00\",\"dateModified\":\"2025-07-08T11:32:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/\"},\"wordCount\":691,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/how-to-sell-my-house.jpg\",\"keywords\":[\"menorca\",\"real estate\",\"sale my house\"],\"articleSection\":[\"menorca\",\"minorca\",\"real estate\",\"sale my house\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/\",\"url\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/\",\"name\":\"Why do some houses take years to sell (and how do we avoid it at Ses Moreres)? - Blog about Menorca - Ses Moreres\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/why-some-houses-take-years-to-sell-and-how-we-avoid-it-at-ses-moreres\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/how-to-sell-my-house.jpg\",\"datePublished\":\"2025-07-08T11:00:09+00:00\",\"dateModified\":\"2025-07-08T11:32:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sesmoreres.com\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/fb255c37546b9270ef7812dd74611f52\"},\"description\":\"Has your home been on the market for too long? 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